
New Urbanism is good for business. Here's why:
Walkability
Most destinations within a ten-minute walk of home and work
Pedestrian friendly street design
Connectivity
Interconnected street grid network disperses traffic & eases walking
A hierarchy of narrow streets, boulevards, and alleys
High-quality pedestrian network and public realm makes walking pleasurable
Mixed-Use & Diversity
A mix of shops, offices, apartments, and homes
Mixed-use applied to neighborhoods, neighborhood blocks and individual buildings
Diversity of ages, income levels, cultures, and races
Mixed Housing
A range of types, sizes and prices in close proximity
Allows for life-cycle housing within the community
Quality Architecture & Urban Design
Emphasis on beauty, aesthetics, human comfort and sense of place
Special placement of civic uses and sites within community
Traditional Neighborhood Structure
Discernable center and edge built into the design
Public space at center of neighborhood
Importance of quality public realm; public open space designed as civic art
Increased Density
More buildings, residences, shops, and services closer together for ease of walking and to enable a more efficient use of services and resources
Green Transportation
Pedestrian-friendly design that encourages a greater use of bicycles, rollerblades, scooters and walking as daily transportation
Sustainability
Minimal environmental impact of development and its operations
Eco-friendly technologies; respect for ecology and value of natural systems
Energy efficiency
Less use of finite fuels; more use of renewable energy
Water-friendly landscaping
The net effect for business:
• Increased sales due to more foot traffic & people spending less on cars and gas
• Increased profits due to spending less on advertising and large signs
• Better lifestyle by living above shop in live-work units eliminating a stressful and costly commute
• Economies of scale in marketing due to close proximity to and cooperation with other local businesses
• Innovation; Smaller spaces promote small local business incubation
• Lower rents due to smaller spaces and smaller parking lots
• Healthier lifestyle due to more walking
• More community involvement from being integrated into the community and knowing residents
__________________________________________________________________________________________________________
Learn more about New Urbanism and Traditional Neigbhorhood Design at Congress for the New Urbanism.



